Nutrisystem upstages Osmond with real people ads / personal flip cameras involved
As per this outtake from the article, Nutrisystem is mailing flip video cameras to “real people” asking for their testimonials. I am looking forward to seeing this campaign when it’s finished. Marketing is changing.
The new campaign marks the first time in Nutrisystem’s 38-year history that it has taken a break from using celebrities to pitch its meals, priced at $299 for a month’s supply.
Starting in September, the company mailed hundreds of Flip video cameras to clients, seeking first-person diet anecdotes, said Redling, who called the response “heartfelt, sincere.”
Charlotte Husser, 54, is one of several dozen customers featured in the company’s new television commercials.
“What you’re hearing from me has to come from the heart; there’s no script,” said Husser, who says she shed 32 pounds to a Size 6 after eating Nutrisystem meals for five months.
