Digital Campaign | ICICI Pru – Defenders of ISL
|Project||You Protect, You Win|
|Platforms||Facebook, Whatsapp, Theatre|
Goal : Create content at scale, to be used on multiple platforms from footage shot with 10 teams in 10 cities across the country.
Project : ICICI Pru – Defenders of India Super League (Soccer)
How we did it : Pre-production, production and post production pipeline
We got 6 hours shoot with every team, these shoots were scheduled on the home-grounds of each of the 10 teams. Shoot was spread over a period of 30 days. And a lean crew traveled to each state generating over 8 TB of footage.
When each state shoot was completed, the footage would be transferred to our post production facility.
Our post production pipeline was ready to handle the demand of the marketing team at 101 India, the agency. Based on delivery deadlines we designed, edited, formatted and uploaded content to fuel the marketing and training demands of ICICI prudential for next 2 months.
From 8 TB of footage we delivered 170 individual pieces of video content and photographs for various static campaigns.