Goal : Urban Locomote, a Royal Enfield showroom in Kochi, in southern state of India, required a smashing launch video. Their key strategy was to establish itself with the rider community as the best sales and service center for RE. It was located on the highway and had a strategy to use UGC to grow on social. They had a year long calendar plan of activities for the rider community. Videofyi was mandated to create a video that capture the spirit of the rider and the road.

The video was directed by a friend of Videofyi – Rajaram Rajendran, who is a passionate rider himself and a much sought after automobile filmmaker.