Category: Newsletter
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Why Great Ads Aren’t About Ideas Alone — They’re About Process
The Hidden Engine of Great Advertising Every marketing head knows this: ideas are everywhere. Agencies pitch them. Creators post them. AI tools generate them at the click of a button. But here’s the truth no one says out loud: an idea is only as strong as the process that brings…
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The Motion Design Revolution in 2025 and beyond
When Animation Meets Editing The digital landscape demands attention. Videos that pulse with life, where text dances and graphics breathe, cut through the noise. This is motion design—the art of bringing static elements into kinetic storytelling. For years, motion design lived behind walls of complexity. Specialized software. Steep learning curves.…
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AI Won’t Kill Your Creative Career—It’ll Set It Free
Picture this: the gentle glow of a monitor in a quiet editing bay, the soft whirring of a tape deck as a story comes to life, frame by precious frame. Now shift to a bustling coffee shop where a young creator taps away on a laptop, watching as AI weaves…
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The Truth About the New Era of Video Editing
I watched a 19-year-old with zero experience create what took me a decade to master, all before finishing his latte. The editing skills you’ve spent years perfecting? There’s an app for that now with Ai inside. This note comes from a recent experience. A client needed an “info-edit” for Instagram,…
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Every Business is a Media Business
In our digital age, the adage “every business is a media business” resonates deeply. It’s a realm where information deluges from all corners, and for businesses to make a mark, they must craft and disseminate exceptional content that speaks to their audience.
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The Secret Sauce to ‘Digital Transformation’ Success Revealed!
“Once upon a time, in the fast-paced world of corporate transformations, there were two managers on a quest for success. Mr. Kurian and Mr. Pastonji, both faced with the challenge of embracing digital transformation, sought the guidance of a renowned consultancy. Little did they know that their differing perspectives on…
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Systems Thinking for Individuals and Businesses
Systems thinking is a way of understanding the world that sees everything as interconnected. It is a way of thinking about how things work together, and how changes in one part of a system can affect other parts of the system. Systems thinking can be helpful for both individuals and…
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