Case Study | Content for Auto Industry
|Project||Modheads – Series|
|Category||Social Media Content|
|Platforms||Youtube, In Store, Website|
Goal : Videofyi created ‘Modheads’ series as a proof of concept for content for automobile related stories.
The series is about those passionate about their vehicles and documents their passion in trying to create machines that are extension of themselves.
As content apart form short documentary features, we have various derivative content for social media, to promote the main content.
Petro-heads – Modheads Episode 01
Episode 01 of ModHeads features Sunu Babu of Petrolhead Customs. PetrolHead Customs, which is a bike modification and restoration service based in Kochi, Kerala. Bikes were a passion for Sunu Babu. Before starting PC he used to work in tech sector but had a passion for bikes and travel. Today he does not regret exchanging an ac floor in techno-park for a rented garage workshop, he prefers his greasy overhauls to the formal wear of his previous job.
Automotive modification is amongst one of those fast catching trend in India, like tattoo, trekking, entrepreneurship, maker culture
Our goal is to engage with community of automobile enthusiast on social media by creating engaging stories that move their passion forward.
Here is how Videofyi created content formatted for social media campaigns
Short teaser promos on YouTube with search optimisation
Targeted promotions via FaceBook
Mobile forwards to our community on Whatsapp.
Search optimised tags and promotions on Instagram
Glimpses from our social media campaign
About Modheads Series
We at Videofyi, have been looking around for trends and cultural anomalies on the fringes, especially those trends that are related to identities based on interests. Eg. Trekkers, Comic-heads, Sneaker-heads, biker gangs so on…
|Format||Short documentary (3-4 mins)|
|Distribution||Distribution on FaceBook, YouTube|
|Social Media Execution||Campaigns on Facebook, Instagram, Whatsapp, Twitter|